Title: UX Case Study – Movelt Fitness Mobile & WatchOs App


  • Project: Movelt Fitness Mobile & WatchOs App – A User-Centric Online Art Platform
  • Duration: 30.3.2023 to 30.04.2023
  • Presented by: Thomas Strandebø


  • To enhance the user experience and accessibility of the Movelt Fitness Mobile & WatchOs App platform.
  • To create a more engaging and user-friendly environment for fitness.

Phases of the UX Case Study:

  1. Empathy Phase:
  • User Research: Conducted user interviews, surveys, and observations to understand user needs, pain points, and motivations.
  • Personas: Developed user personas to represent different user segments, highlighting their goals and preferences.
  1. Define Phase:
  • Problem Statements: Defined vital design challenges and opportunities based on user insights.
  • User Needs: Prioritized user needs and expectations to inform design decisions.
  1. Ideate Phase:
  • Brainstorming: Generated creative ideas and concepts to address identified challenges.
  • Prototyping: Created low-fidelity and high-fidelity prototypes to visualize design solutions.
  1. Prototype Phase:
  • User Testing: Conducted usability testing with real users to gather feedback on prototypes.
  • Refinement: Iteratively improved designs based on user feedback and usability findings.
  1. Test Phase:
  • Usability Testing: Evaluated the platform’s usability with real users to validate design decisions.
  • Feedback Incorporation: Incorporated user feedback into design iterations.
  1. Implementation Phase:
  • Design Improvements: Implemented design enhancements, focusing on accessibility, engagement, and personalization.
  • Cross-functional Collaboration: Worked with developers and stakeholders to bring design solutions to life.

Results and Impact:

  • Improved user satisfaction and engagement.
  • Enhanced accessibility, making the platform more inclusive.
  • Streamlined user journeys and navigation.
  • Increased user retention and community engagement.

Lessons Learned:

  • The importance of user-centricity in design.
  • The value of empathy and continuous feedback.
  • The iterative nature of UX design.

Future Outlook:

  • Commitment to ongoing improvement and user-centered design.
  • Expansion of features and inclusivity efforts.
  • Embracing innovation and emerging trends in UX design.


  • The Movelt Fitness Mobile & WatchOs App UX case study showcases the power of user-centered design in transforming an online fitness platform. It highlights the importance of empathy, iteration, and accessibility in creating a more engaging and inclusive user experience. The journey continues with a dedication to ongoing improvement and innovation in the Mobile/WatchOS app and design.


UX Case Study Document

Prototype WatchOS App

Prototype Mobile App


Thank you for your attention! Questions and feedback are welcome.

  • Adobe XD | Illustrator | InDesign | Miro | Photoshop
  • UX-Design