Title: UX Case Study – Usability Test AirBNB

Introduction:

• Project: Usability Test AirBNB – A User-Centric Online BookingPlatform
• Duration: 10.08.2023 to 10.09.2023
• Presented by: Thomas Strandebø

Objective:

• To enhance the user experience and accessibility of the Usability Test AirBNB booking platform.
• To create a more engaging and user-friendly environment for artists, art enthusiasts, and collectors.

Phases of the UX Case Study:

1. Empathy Phase:

• User Research: Conducted user interviews, surveys, and observations to understand user needs, pain points, and motivations.
• Personas: Developed user personas to represent different user segments, highlighting their goals and preferences.

2. Define Phase:

• Problem Statements: Defined vital design challenges and opportunities based on user insights.
• User Needs: Prioritized user needs and expectations to inform design decisions.

3. Ideate Phase:

• Brainstorming: Generated creative ideas and concepts to address identified challenges.
• Prototyping: Created low-fidelity and high-fidelity prototypes to visualize design solutions.

4. Prototype Phase:

• User Testing: Conducted usability testing with real users to gather feedback on prototypes.
• Refinement: Iteratively improved designs based on user feedback and usability findings.

5. Test Phase:

• Usability Testing: Evaluated the platform’s usability with real users to validate design decisions.
• Feedback Incorporation: Incorporated user feedback into design iterations.

6. Implementation Phase:

• Design Improvements: Implemented design enhancements, focusing on accessibility, engagement, and personalization.
• Cross-functional Collaboration: Worked with developers and stakeholders to bring design solutions to life.

Results and Impact:

• Improved user satisfaction and engagement.
• Enhanced accessibility, making the platform more inclusive.
• Streamlined user journeys and navigation.
• Increased user retention and community engagement.

Lessons Learned:

• The importance of user-centricity in design.
• The value of empathy and continuous feedback.
• The iterative nature of UX design.

Future Outlook:

• Commitment to ongoing improvement and user-centered design.
• Expansion of features and inclusivity efforts.
• Embracing innovation and emerging trends in UX design.

Conclusion:

• The Usability Test AirBNB UX case study showcases the power of usability testing in transforming an online booking platform. It highlights the importance of empathy, iteration, and accessibility in creating a more engaging and inclusive user experience. The journey continues with a dedication to ongoing improvement and innovation in booking and design.

LINKS:

UX Case Study Documents

UX Usability testing Recording videos

Consent Screener Test Scripts

Note of findings

Thank you for your attention! Questions and feedback are welcome.