UX Case Study – Usability Test AirBNB

Title: UX Case Study – Usability Test AirBNB


  • Project: Usability Test AirBNB – A User-Centric Online BookingPlatform
  • Duration: 10.08.2023 to 10.09.2023
  • Presented by: Thomas Strandebø


  • To enhance the user experience and accessibility of the Usability Test AirBNB booking platform.
  • To create a more engaging and user-friendly environment for artists, art enthusiasts, and collectors.

Phases of the UX Case Study:

  1. Empathy Phase:
  • User Research: Conducted user interviews, surveys, and observations to understand user needs, pain points, and motivations.
  • Personas: Developed user personas to represent different user segments, highlighting their goals and preferences.
  1. Define Phase:
  • Problem Statements: Defined vital design challenges and opportunities based on user insights.
  • User Needs: Prioritized user needs and expectations to inform design decisions.
  1. Ideate Phase:
  • Brainstorming: Generated creative ideas and concepts to address identified challenges.
  • Prototyping: Created low-fidelity and high-fidelity prototypes to visualize design solutions.
  1. Prototype Phase:
  • User Testing: Conducted usability testing with real users to gather feedback on prototypes.
  • Refinement: Iteratively improved designs based on user feedback and usability findings.
  1. Test Phase:
  • Usability Testing: Evaluated the platform’s usability with real users to validate design decisions.
  • Feedback Incorporation: Incorporated user feedback into design iterations.
  1. Implementation Phase:
  • Design Improvements: Implemented design enhancements, focusing on accessibility, engagement, and personalization.
  • Cross-functional Collaboration: Worked with developers and stakeholders to bring design solutions to life.

Results and Impact:

  • Improved user satisfaction and engagement.
  • Enhanced accessibility, making the platform more inclusive.
  • Streamlined user journeys and navigation.
  • Increased user retention and community engagement.

Lessons Learned:

  • The importance of user-centricity in design.
  • The value of empathy and continuous feedback.
  • The iterative nature of UX design.

Future Outlook:

  • Commitment to ongoing improvement and user-centered design.
  • Expansion of features and inclusivity efforts.
  • Embracing innovation and emerging trends in UX design.


  • The Usability Test AirBNB UX case study showcases the power of usability testing in transforming an online booking platform. It highlights the importance of empathy, iteration, and accessibility in creating a more engaging and inclusive user experience. The journey continues with a dedication to ongoing improvement and innovation in booking and design.


UX Case Study Documents

UX Usability testing Recording videos

Consent Screener Test Scripts

Note of findings

Thank you for your attention! Questions and feedback are welcome.

  • Illustrator | InDesign | Photoshop | Zoom
  • UX-Design